Why introduce a new TCPOS partner program?
TCPOS has recognized that over the last four years our network of partners has grown a lot, becoming a true global extension of our brand and solutions. As we have been able to convince new partners to trust us to help them win additional business in their market and regions, we now want to do something more. The new partner program will bring many more initiatives in terms of communication, education, training, visibility, and networking opportunities – thus creating up-selling and cross-selling possibilities.
What is the value of the partners for TCPOS?
According to our business model, our partners represent a strong asset for our company, and we have seen a constant increase in new projects that have been won, positioning TCPOS as the unique POS platform provider.
Our partners represent our natural extension and provide an outstanding contribution to our brand awareness in our target verticals and markets. We are moving into a model where the channel will represent our primary source of revenue, and to do so we are crafting our company to support this model.
What is the advantage for the partner?
By joining our network, the partner will have the chance to become an active member of a global community of experts, also gaining great visibility outside their home country. This is a remarkable opportunity to open doors for new business opportunities, expanding their market share of new segments, markets and regions.
We are also shaping our company to be as innovative as possible, which will help our partners always present a platform that is reliable, stable, scalable and modern, thus helping them increase their market share. We have dedicated teams inside our organization to help our partners with any aspect of the business, such as sales, project management, development and support. We also have an innovation team, who are there to listen to new ideas, product feature suggestions and insights from our partners, to help them be even more successful.
We also want to transform our solution into a platform where all the partners will be able to contribute and develop their own integration, features, plugins and modules, to keep enhancing our solution, and to tailor it to their needs and local requirements.
What are the main benefits for the customer?
We believe that the combination of having a global organization mixed with an extended network of partners gives us the flexibility and value all our customers are asking for.
We have the benefit of offering the perfect combination of an experienced international organization supported by global teams, with an extended network of companies that bring in-depth knowledge of local markets. We believe this structure and model is successful since nowadays, having a great product is alone not enough to help our customers stay ahead of their competition.
So, not only a scalable product, but also a scalable organization is crucial to support our partners’ growth as their business grows, and to be present in every single global location they feel is strategically important. Wherever our customers’ business takes them, they will be able to count on TCPOS as a global brand and a true partner.
What are the current main challenges for TCPOS, and how does the company face them?
Our challenges are represented by the great momentum TCPOS is experiencing: we have many new branches and offices in different parts of the world, spreading from Latin America to Asia, and international projects that cover more than 80 countries.
We are working hard to bring our new partners and countries up to speed: we are investing a lot in human resources, technology, marketing, and innovation to support our growth and the ambitious targets we have set ourselves for the coming years.
What is the current main focus?
We have completed the new partner program and will start launching and promoting it in the next months. In parallel to this, we are working on a number of initiatives to help our partners do business with us even easier.
At the moment, we are redesigning our partner portal, with the intention to make it the single entry point for our partners to get in contact with us, and a central location where all the support information can be found. We are also working on a brand-new portal for our community, where the license ordering process will be simplified for all our partners.
In a few simple words, it is a great time to be a TCPOS partner and to be part of our community.
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